Financial stress is the most common reason people don't take care of themselves — we built the program pricing to remove that barrier.
Financial stress is a Motivate category for two reasons. First, it is one of the most potent activators of the HPA axis — chronic financial worry elevates cortisol, disrupts sleep, and degrades every health behavior. Second, cost is the most common stated reason men don't invest in their health proactively.
My4MLife is structured with tiered pricing specifically to ensure that cost doesn't determine access to the foundational 4M protocol. The My4MLife App is free. The Protégé experience is designed to deliver meaningful value before any financial commitment is requested.
Identifying financial stress as a cortisol and sleep driver — not just a life problem — opens practical intervention pathways.
Becoming a Protégé is free — you get the My4MLife app, the Begin with the End in Mind digital book, the Cohort Workbook, weekly support Zooms with Dr. TJ, and your personalized care-coordinator pathway. Start where you are and add only what your results justify.
The My4MLife App, morning protocol PDF, and discovery resources are free. Begin with the end in mind — at no cost.
The cost of chronic disease, lost productivity, and poor quality of life in your 60s dwarfs any investment in prevention today.
Find out exactly where you stand across all 4M pillars — 5 minutes, 10 questions, no card. The only door into the Protégé program and the My4MLife app.
Take the Free AssessmentOne consult, full review — see if you're a candidate for weight loss medication (GLP-1s), peptides, testosterone optimization, prescription protocols, practitioner-grade supplements, and the rest of your personalized 4M plan.
Everything inside the program — included free once you take the assessment.
Three tiers built for different starting points — find yours.
See Pricing"Begin with the end in mind."
— My4MLife